WE ARE 👉🏽 THE JOINERY COACH

We believe that out of all the trades, cabinetmakers are the good guys.

You create work that lasts. You take pride in the work you do. But too often, you’re stuck working long hours, juggling everything, and wondering why the business still feels harder than it should.

That’s where we come in.

At The Joinery Coach, we help joinery business owners move from chaos to clarity - combining practical business strategy with real-world manufacturing expertise. Through our GPS Program, Joinery Business Academy, and Manufacturing Excellence Program, we work alongside you to strengthen every part of your business - from production and systems to sales, pricing, and profit.

Our approach is simple: we don’t do it for you - we do it with you. 

Because lasting change happens when you’re the one driving it.

If you’re ready to stop “just getting by” and start building a business that works for you, it's time to take the next step.

A note from Coach & TJC Director
Bruce Poling
 

I wasn’t a great student - just uninspired. The difference? The teachers who engaged me brought out my best. The others didn’t.
 

What I know now is this: I was always capable. I just needed the right environment.
 

I found that environment working with my hands...building, fixing, creating. I’m a cabinetmaker at heart. A maker. And I believe what we create matters - work that lasts, tells stories, and stands the test of time.
 

Like many, I went into business thinking I could do it better. I got there - but not without burnout. In 2002, I sold my manufacturing business and took a different path.
 

I discovered my real passion: helping others in business.

Over the years, I’ve learned that success isn’t just technical - it’s human. And the most effective way to create lasting change is not to do things for you, but with you.
 

That’s what we do at TJC.
 

With a team spanning production, sales, marketing, and finance, we help joinery businesses move from struggling to thriving. The ones who succeed? They show up, get involved, and commit to doing things differently.
 

We’re here to support you - but the progress is yours to make.

Our goal is simple: to help you achieve yours.